A digital comparison study of leading grocery retailers in the U.S.
Retail Hive benchmark reports measure the digital performance of leading retailers operating in the US market. These reports inform and influence go-to-market considerations, self-evaluation, competitor analysis, and product roadmaps. The retailers covered in this report are Albertsons, ALDI, Amazon, FreshDirect, H-E-B, Kroger, Peapod, Publix, ShopRite, Target, Walmart, and Wegmans.
This particular edition of the Retail Hive series of benchmarking reports evaluates, ranks, and compares the digital presence and quality of user experience of leading ‘grocery’ retailers. The report answers two questions – how likely are you to hear from, visit, and shop at the digital destination (s) of the retailer in question, and If you do – how likely are you to have a good experience.