Grocery Social

This report answers two questions pertaining to the grocery market in the U.S. – what type of social feeds yielded the maximum mileage during Q2 2019? and how leading grocery retailers fared against each other across major social media platforms?

In this report, you will find:

  • Analysis of the most engaging social media posts based on content type, messaging, timing, hashtags, and dominant color themes.
  • The performance comparison of leading grocery retailers across Facebook, Twitter, and Instagram.
  • These retailers are compared on multiple dimensions including fan/follower base, growth, post engagement, the share of voice, and brand responsiveness. 

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