What’s working and who’s winning the social tussle?
This report answers two questions pertaining to the grocery market in the U.S. – what type of social feeds yielded the maximum mileage during Q2 2019? and how leading grocery retailers fared against each other across major social media platforms?
The report deconstructs the social feeds that yielded the most mileage during Q2 2019 – across Facebook, Twitter, and Instagram. It also provides a more detailed, dimension-by-dimension analysis comparing top-performing grocers across the three social media platforms.
Analysis of the most engaging social media posts based on content type, messaging, timing, hashtags, and dominant color themes.
The social performance comparison of leading grocery retailers across Facebook, Twitter, and Instagram.
The retailers are compared on multiple dimensions including fan/follower base, growth, post engagement, the share of voice, and brand responsiveness.