Effective Marketing Automation

Case study description:
Retailers must adapt quickly to ever-growing technology innovations and ever-changing consumer expectations. In an effort to provide the best possible online experience to their shoppers, retailers must employ best in class marketing automation tool.
Beauty 

Retailer
Industry
$4
billion
Worth
15%
Conversion
improvement
to sales

Effective Marketing Automation

Case study description:
Retailers must adapt quickly to ever-growing technology innovations and ever-changing consumer expectations. In an effort to provide the best possible online experience to their shoppers, retailers must employ best in class marketing automation tool.
Beauty 

Retailer
Industry
$4
billion
Worth
15%
Conversion
improvement
to sales

Customer Story

BUSINESS NEED

Integrate a marketing automation system to support omni-channel marketing communication, audience segmentation, a/b testing and triggered messages.

OUR SOLUTION

Selected Braze as the marketing cloud for integration.

Migrated and created automation flows and connected CRM, POS, website and mobile app data triggers.

Ensured relevant reports are automatically transmitted to key client stakeholders.

BENEFITS DELIVERED

Client has integrated multiple data sources into a single marketing cloud, enabling best in class marketing automation and demonstrated improvement in sales attributed to marketing communication.

“
"The greatest qualities which I have experienced from Litmus7 as a partner is their deep sense of ownership, level of technical knowledge and their constant effort to innovate themselves. A zero escalation partnership over the past 7 years."

Savio Thattil
Chief Information Officer, Sephora

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