Seamless Checkout Experiences

Case study description:
leader in beauty retail, the client is an universally recognized eCommerce innovator, and the preferred destination for the newest and coolest skin care and cosmetics brands. To achieve the set financial goals the retailer has decided to invest in creating a seamless checkout experience.
Beauty 

Retailer
Industry
$4
billion
Worth
15%
Conversion
improvement
to sales

Seamless Checkout Experiences

Case study description:
leader in beauty retail, the client is an universally recognized eCommerce innovator, and the preferred destination for the newest and coolest skin care and cosmetics brands. To achieve the set financial goals the retailer has decided to invest in creating a seamless checkout experience.
Beauty 

Retailer
Industry
$4
billion
Worth
15%
Conversion
improvement
to sales

Customer Story

BUSINESS NEED

Enable a seamless, smooth and quick checkout for customers providing them OS integrated payment options

OUR SOLUTION

Integrate industry standard one touch payment technologies like ApplePay and AndroidPay.

A/B Testing using Adobe Test and Target to identify and finalize the best placement of the payment options on the application.

BENEFITS DELIVERED

Reduced friction in the checkout screen by asking for least amount of information and the least number of times.

Fewer users bounced off checkout screens once one touch payment was introduced.

Increased conversion rate.

“
"The greatest qualities which I have experienced from Litmus7 as a partner is their deep sense of ownership, level of technical knowledge and their constant effort to innovate themselves. A zero escalation partnership over the past 7 years."

Savio Thattil
Chief Information Officer, Sephora

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