Personalizing Rich Experiences

Case study description:
Retailers must adapt quickly to ever-growing technology innovations and ever-changing
consumer expectations. In an effort to provide the best possible online experience to our
shoppers. We wanted to create personalized shopping experiences that lets them know that
we understand their preferences, because we care.
Beauty 

Retailer
Industry
$4
billion
Worth
15%
eCommerce
Conversion
Improvement

Personalizing Rich Experiences

Case study description:
Retailers must adapt quickly to ever-growing technology innovations and ever-changing
consumer expectations. In an effort to provide the best possible online experience to our
shoppers. We wanted to create personalized shopping experiences that lets them know that
we understand their preferences, because we care.
Beauty 

Retailer
Industry
$4
billion
Worth
15%
eCommerce
Conversion
Improvement

Customer Story

BUSINESS NEED

Allow shoppers to virtually apply makeup and other beauty products. Creating viral engagement and driving sales on mobile.

OUR SOLUTION

A profile enriching service allowing shoppers to record and track their beauty information.

Helping shoppers to find matching similar shopper profiles and try on snaps, giving way to forming common interest groups.

Providing the shopper with a preview of how applying different products will make them look and hence translating to potential transactions and higher app revenue.

BENEFITS DELIVERED

Creating a well informed platform that not only stores specified preferences but also matches these traits with similar users and goes onto recommend the most matching products and experiences.

“
"The greatest qualities which I have experienced from Litmus7 as a partner is their deep sense of ownership, level of technical knowledge and their constant effort to innovate themselves. A zero escalation partnership over the past 7 years."

Savio Thattil
Chief Information Officer, Sephora

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