Retail Hive benchmark – mid-size independent beauty brands

This particular edition of the Retail Hive series of benchmarking reports evaluates, ranks, and compares the digital presence and quality of user experience of leading mid-size independent ‘beauty’ brands in the US. The brands covered in this report are 100% PURE, Anastasia Beverly Hills, Aromatica, Beautycounter, Beverly Hills MD, City Beauty, Clarins, Drunk Elephant, Glossier, Huda Beauty, Just Nutritive, Kylie Cosmetics, Milk Makeup, Modere, and Sigma Beauty.

This report encompasses the following:

  • Provide practical guidance e.g. how building a PWA can increase the conversion rate of independent beauty brands?
  • Talks about vectors of change e.g. the ripple effect caused due to shopper’s inclination towards the clean beauty movement
  • Predicts the next wave of innovation e.g. new investments expected in the area of product packaging
  • Compares the ‘quality of experience’ and ‘digital presence’ of 15 mid-size independent brands on a 2*2 grid.
  • Each brand’s digital performance assessed and presented in the form of individual profiles.

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