Re Platforming Enablement Omnichannel Experience | Litmus7
CLIENT
BACKGROUND

Reputed pet speciality retailer Petco focusses more on nurturing powerful relationships between people and their pets. The company operates in more than 1500 locations across the US, Mexico and Puerto Rico. They have a fairly new ecommerce offering.

BUSINESS
CHALLENGE

The retailer had numerous business challenges. Existing site was non-performing and not rendering in mobile devices either, resulting in significant business loss. Petco had initiated the implementation in agile model without an experienced agile development team, which resulted in sizable gaps in sprint planning & design, incorrect story prioritization as well as missing dependencies and interface requirements to other systems. Invited Litmus7 to help develop a next generation ecommerce website.

LITMUS7
SOLUTION
  • Presented an 8 weeks plan to enhance site performance to meet the business objective, with just 4 months to go for the upcoming holiday season.
  • Developed a program plan to accomplish business expectations on a strict time line.
  • Created online program dashboard for stakeholders to review the progress.
  • Delivered injectable code snippets to pin point core areas for improvement.
  • Implemented proprietary performance monitoring tool that syncs with various system logs to quickly alert variances in performance test, saving significant time in analysis to locate the real problem areas.
  • Investigated application bottlenecks and guided the team on necessary corrections for quick and best results, based on the outcome.
  • IMPROVEMENT IN ALL-DEVICE CONVERSION
  • IMPROVEMENT IN MOBILE CONVERSION
  • INCREASE IN NET PROMOTER SCORE (NPS)
  • INCREASE IN SPEED OF SITE SCORE
END RESULT
  • Litmus7 was identified as the most trusted partner in retailer's digital journey.

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