A trailblazer in the world beauty market, prestigious retailer Sephora is reputed for its expertise, innovation and entrepreneurial spirit. The retailer has 2300+ stores worldwide and 430+ stores in the USA, generating over $5B in revenue. Sephora has registered over 12x digital channel growth in the last 5 years.
In 2010, the retailer faced massive challenges in their e-commerce platform migration. Two failed attempts to go live resulted in management restructuring. The new management engaged Litmus7 to identify issues, ﬁx performance bottlenecks, and provide a strong road map to deploy the new platform in 4 months.